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Rising Exhibiting Costs Places New Premium on Efficiency Marketing Articles | July 2, 2008
To ensure the maximum ROI possible, in order to justify the spiraling costs... here are the top five ways to get the most out of every tradeshow...


There is good news in the world of tradeshow research: according to a recent study by Exhibit Surveys, an industry research group Jahlani Tavai Camo Jersey , a considerable number of new attendees are coming to tradeshows.? At the same time, 39 percent of attendees report that their buying decisions are favorably influenced after viewing a company's exhibit.


That's the good news.? The bad news is that the rising fuel, energy, and transportation costs that are impacting every sector of the economy have not skipped over tradeshow exhibiting. The cost per attendee has risen nearly 20 percent.? A typical exhibitor is spending $261 per attendee that they speak with -- a number that is up 15 percent over the last two years.


The question then becomes, how do you make the most out of every exhibit?? It is no longer sufficient to simply generate a positive ROI.? You need to ensure the maximum ROI possible T.J. Hockenson Camo Jersey , in order to justify these spiraling costs.


Here are the top five ways to get the most out of every tradeshow:


1.? Do Your Homework


To realize maximum ROI, you have to ensure that you're exhibiting at the right shows.? You will not generate a positive ROI, much less a maximum ROI, if you're not positioning yourself in front of an audience likely to be interested in your products and services.


Research shows carefully before making a commitment.? What shows are the largest?? Which shows attract your target audience?? Some exhibitors have had great success setting up shop at shows outside of their traditional industry group -- this may be a strategy you want to consider.


Bear in mind some larger organizations have their own shows.? This trend has obvious positive and negative ramifications -- but a savvy exhibitor will be able to make the most out of the opportunities this change affords.


2. Emphasize Pre-show Promotion


Pre-show promotion is the single most important determining factor in generating show traffic.? If you want to have a lot of people, particularly people who are likely to be interested in your products and services Kenny Golladay Camo Jersey , you need to make a concerted effort to reach out to them before the show.


There are a number of ways to do this.? Some broad-based approaches include placing ads or inserts in industry journals, advertising your participation on your website and industry discussion forums, and more.? You can target your best customers -- and the organizations you want to have as your best customers -- with direct mail, e-mail communications, phone calls Jarrad Davis Camo Jersey , and in person reminders from your sales force.


3. Send Your Very Best People


Your booth staffers act as your organizations' representatives.? You want to send the very best people available: individuals who have great product knowledge, strong sales skills, the ability to think on their feet, and can thrive in a high-pressure, high-stress environment.


Focus on selecting staffers who are genuine and enthusiastic. An upbeat personality is definitely a plus -- shy Kerryon Johnson Camo Jersey , introverted types may have superlative technical skills, yet wilt when thrust into the tradeshow spotlight.? If you've a really technical audience, it's fine to bring your best and brightest minds to be on call to answer questions -- but leave the meeting and greeting, selling and schmoozing bit of the show to your sales professionals.


4. Think Through Show Specials


Too often show specials are last minute deals -- "Sign up now and we'll give you 15% off."? That's not the way to handle show specials.?


For maximum appeal, you want to craft a show special that is appealing to your customer base -- a real savings Marvin Jones Jr Camo Jersey , rather than a token percentage off --, easy to understand, and only available for a limited time.? If you do not create a sense of urgency with your offer, your attendees have no real pressing need to convert into customers.


Additionally, you should include information about your show specials in all of your pre-show promotion.? Every time an attendee or would be attendee is looking at this promotion Barry Sanders Camo Jersey , they're asking "What's in it for me?"? Including information about your show special can help answer that question.


5. Focus on Follow Up


The period immediately after the show has a tremendous impact on overall show ROI.? Wit. Cheap Jerseys Cheap Jerseys Cheap Jerseys Free Shipping Cheap Wholesale Jerseys Cheap NFL Jerseys China Cheap Authentic NFL Jerseys Cheap NFL Jerseys China Free Shipping Cheap Nike NFL Jerseys Wholesale NFL Jerseys China Wholesale Football Jerseys